Understanding Where B2B Sales are Won or Lost with Win-loss Analysis Guru Joshua Fryszer

Dive into the depths of B2B sales success with our latest episode featuring Joshua Fryszer, an expert in win-loss analysis for B2B businesses. Joshua delves into the critical art of understanding why deals are won or lost, offering unparalleled insights that can revolutionize your approach to sales and marketing.

Key Highlights:

✅ Win-Loss Analysis Mastery: Joshua shares his journey from market research to becoming a consultant specializing in win-loss analysis, shedding light on the importance of this practice in uncovering why B2B sales deals are won or lost.

✅ Understanding Buyer Behaviors: Discover how Joshua's work helps companies grasp the true reasons behind their sales outcomes, debunking common misconceptions and highlighting the gap between seller assumptions and buyer realities.

✅ Strategic Insights: Learn about the strategic implications of win-loss analysis on product strategy, customer experience, and overall business improvement.

✅ Overcoming CRM Limitations: Joshua discusses the limitations of relying solely on CRM data for win-loss insights, advocating for a more direct and unbiased approach to gathering feedback from buyers.

✅ Practical Advice: Get practical advice on how to effectively conduct win-loss interviews, including tips on increasing participation rates and ensuring unbiased feedback.

✅ Real-World Success Stories: Joshua shares captivating case studies, including a project that redefined a health tech company's approach to market, illustrating the transformative power of win-loss analysis.

Episode Takeaways:

⚡️ Understanding the importance of win-loss analysis in B2B sales.

⚡️ Practical tips on conducting unbiased win-loss interviews.

⚡️ The power of direct buyer feedback in refining sales strategies.

You can also listen to all the episodes on the following apps:

Spotify: https://spoti.fi/493knU0

Apple: https://apple.co/47Jfn5K

Amazon Music: https://amzn.to/3HzdGNv