We Built Conviction, Not Just Product - Aditi Sinha
- Santhosh Venkatesh
- Jul 31
- 1 min read
You can also listen to this episode on:
Spotify: https://bit.ly/4fg5L7P
Amazon Music: https://amzn.to/41llwEN
Apple Podcasts: https://apple.co/4lUY0qJ
Show Notes
Guest: Aditi Sinha [Ex-CEO, Locale.ai]
Host: Santhosh Venkatesh
Episode Summary
Theme: Navigating the highs, lows, and hidden truths of building a B2B startup, and what founders get wrong about Product-Market Fit.
This episode isn’t about how to win, it’s about what’s true.
Santhosh Venkatesh sits down with Aditi Sinha to unpack the reality behind startup growth, the dangers of chasing PMF too fast, and the strength it takes to step back. Aditi shares her journey from building Locale.ai through the COVID era, finding early traction, pivoting her way through multiple learnings, and ultimately, why she chose to walk away.
Top Talking Points:
Why early traction doesn’t always equal PMF
Product-led growth vs. founder-led conviction
How to think about sales when you don’t have repeatable demand
Fundraising pressure vs. honest customer feedback
What it really means to “give the company back to investors”
The personal cost of building in stealth and in the spotlight
What she’d do differently today if starting again
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