The Art of Customer Insight: Elevating B2B Marketing with Expert Tips from Ryan Gibson

Welcome to another insightful episode of the Unsold Podcast, where we delve into the fascinating world of B2B marketing with our special guest, Ryan Gibson, all the way from Canada.

Join us as we explore the evolving landscape of B2B buyer journeys, customer insights, and the critical role of in-depth interviews in understanding and influencing your target market.

In this episode, Ryan, a seasoned B2B marketer with over two decades of experience, shares his unique approach to customer investigations. With a rich background that includes a stint as an investigative reporter, Ryan brings a wealth of knowledge and a fresh perspective on conducting impactful customer interviews, unpacking buyer journeys, and tailoring marketing strategies to meet the nuanced needs of B2B businesses.

Key Highlights:

✅ Discover the intricacies of the B2B buyer journey and how it has transformed in the digital age.

✅ Learn the art and science behind conducting effective customer interviews to uncover deep insights.

✅ Understand the importance of aligning marketing strategies with real customer needs and behaviors.

✅ Gain actionable advice on integrating customer insights into marketing and sales efforts to drive business growth.

Don't miss out on this valuable conversation that's bound to leave you with new ideas and strategies to enhance your B2B marketing efforts. Tune in now to elevate your understanding of the B2B landscape and learn how to connect more deeply with your target audience.

You can also listen to all the episodes on the following apps:

Spotify: https://spoti.fi/493knU0

Apple: https://apple.co/47Jfn5K

Amazon Music: https://amzn.to/3HzdGNv