Reaching the Indian Consumer Through Digital Ads with Rudhreesh Kapur

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In this insightful episode of the Unsold Podcast, host Santhosh Venkatesh talks to Rudhreesh Kapur, National Sales Director at JioAds, about the intricacies of digital advertising, the evolution of the Indian consumer market, and the strategies brands must adopt to stay relevant. Rudhreesh throws light on the challenges of capturing user attention, the power of contextual advertising, and how digital platforms in India are positioning themselves against global giants like Google and Meta. With a wealth of knowledge across digital and traditional advertising, he shares actionable insights for brands looking to leverage India's rapidly evolving digital ecosystem.

Talking Points:

• Digital Ad Sales and Contextual Advertising: Understanding the role of context in capturing user attention and driving conversions.

• Consumer Attention and Fragmentation: How the shift from traditional media to digital has made consumer attention fragmented and complex to capture.

• Data-Driven Advertising: Using data to understand user behaviour and adapt marketing messages across different platforms.

• Rise of Connected TV and Smart Devices: New ad formats and opportunities with connected TV, offering brands large-screen, context-driven ad placements.

• Competition with Global Giants: Challenges and opportunities for Indian platforms in a market dominated by Google and Meta.

• Quick Commerce Evolution: The rapid rise of quick commerce and its impact on consumer expectations and retail behaviour.

• India’s Unique Consumer Market: How Indian consumers are willing to pay for convenience but remain value-conscious across economic segments.

• Future of Digital Advertising in India: The need for integrated strategies combining TV, digital, and emerging tech to reach diverse audiences effectively.